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The terms black hat seo and white hat seo come up every time somebody talks about search engine optimization. Many web site owners have different thoughts about what is black hat and what is white hat, but they can agree on one thing. Serious web site owners must know the difference between black hat and white hat seo methods if they want to survive online. I wrote this article to discuss black hat and white hat seo methods and how they can effect your site’s ranking.

 

The use of white hat seo is generally encouraged by sites such as Google and Yahoo. People that engage in these types of search engine optimization strategies can safely tell Google exactly what they are doing to increase their site’s visibility.

 

The use of black hat seo involves manipulating the search engines so that your site will get ranked quicker than normal. Google and Yahoo will usually drop a web site from the engines as soon as it finds out that black hat methods are being used. You might even find that the search engines decide to ban all of the web sites that are registered in your name. Web site owners that get all of their traffic from the free search engines will be shut down in one night.

 

Why use black hat seo if it can get you banned from the search engines? The reason a site owner might use black hat seo is for the swift ranking he may gain for his web site. Engaging in activities like submitting to link farms, key word stuffing, and automation of directory submitting is engaging in black hat seo methods.

 

Unfortunately black hat search engine optimization is never a long term traffic building solution. Sure you may get some quick traffic and as a result some quick money through black hat tactics, but it is sure to get you banned from the search engines. Like one large Minnesota seo company says, “you’ll never have to wonder if you will be found out, but you will have to wonder when you will be found out”.

 

White hat seo methods consist of manually submitting to relevant directories, writing original articles for article directories, and creating unique and genuine advertisements on relevant web sites. These methods will not only get you ranked well in the search engines, but they will also keep you ranked well in the search engines.

 

Thank you so much for reading this article on the two major types of search engine optimization. If you enjoyed this article, feel free to link to it from your web site or to add it to your social bookmarks.

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